LINEAR TV NETWORKS VS STREAMING PLATFORMS: THE SHIFT OF COMPETITION AND THE NEXT GENERATION OF NEW CONTENT, WITHIN THE CONTEXT OF GLOBAL CONTENT CONSUMPTION AND ONGOING COMPETITION

Linear TV networks have long been recognized as mainstream television formats, relying on scheduled programming via public channels. In contrast, on-demand streaming operate on viewer-driven consumption, with Netflix, Disney+, and Apple TV+ serving as key industry players. As digital engagement shift, rivalry between conventional TV networks and on